Siam Centre on Third

As Anna Wintour, the notorious editor-in-chief of American Vogue magazine, was quoted in the film September Issue as saying: “Fashion is not about looking back, it’s about looking forward.” And the hub of the Bangkok fashion scene, Siam Centre, is now doing just that.

Introducing “Siam Centre on Third”, a renovated version of the fashion zone that houses many high-end local brands on the third floor of Siam Centre. This one-of-a-kind project was created with the magic of the famous Greyhound Design Consultant team lead by designer Bhanu Inkawat, with contribution from Duangrit Boonnag Architect Company Limited.

Today, a brand new chic and sleek experience is offered to visitors – the whole floor has been adorned stylishly. Installation art pieces from young-blood artists and graphic designers also make the fashion zone worthy of a visit.

A total make-over of the area is one attraction, but the idea of celebrating the work of Thai designers has the most appeal.

“In the early days, Soda sold only T-shirts on a consignment basis. The initial feedback was very positive, so I decided to open my own store at Siam Centre in 1980, and at that time the brand focused only on T-shirts. Many thought it was too daring a move to open a store that sold only T-shirts, but the shop reached break-even point in the first month it opened. Customers crowded in front of the shop like it sold cakes rather than T-shirts,” said Menart Nanthakwang, designer and founder of Soda, sharing the legend of her 30-year-old brand and her bond with Siam Centre where the Soda flagship store is located.

Embrace the future of Thai fashion now at the newly opened Siam Centre on Third, on the 3rd floor of Siam Centre, where over 37 fashion labels await perusal by the fashionistas about town.

By: http://fashion2news.blogspot.com/